Edit product

£9.99

The Guide To PPC Marketing

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

  • Size994 KB
  • Length34 pages
  • Ebook1

Checkout

The Guide To PPC Marketing

Enter your info to complete your purchase

Card

···· ···· ···· 4242
Test card

05/18

Card

Use a different card?

Card

pp paypal

or pay with

We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

or pay with

You'll be charged US$9.99.

Your purchase was successful!

We charged your card and sent you a receipt

Summary

    Good news! Since you already have a Gumroad account, it's also been added to your library.

    Powered by Gumroad