Google is without question the world’s premier search engine. But it’s become even more than a search engine since its humble beginnings. Today, it also happens to have what is arguably the most powerful and far-reaching advertising network in the world.
Today, with Google AdWords, you can put your offers in front of motivated buyers as sponsored search results. This means people are seeing your ad at the very moment they are searching for your solution. What could be more powerful than that?
Then there’s the Display Network. Ever notice all those image ads in the sidebars, top, and bottom of almost every website you visit? And more banners mixed in within content? Often retargeting ads for a product you recently viewed? There’s a good chance most of those were part of the Google Display Network.